Web & Mobile application
Growth in engagement and retention
My Role: Product Manager, UX Designer
Notifications are part of our daily routine.
They are a way to get information, receive updates, and communicate more effectively.
When receiving too many, they are being overlooked ...
So how can we find the silver lining and increase the engagement of our users?
Each notification has its potential and using the right timing, copy, design, and logic, that potential can be fulfilled.
Of all the dozens of notifications we receive every day, be the ones who reach their full potential
Increasing the number of users that allow receiving push notifications
Increasing user engagement
Increasing motivation for relevant action
Design and differentiation of notifications
Reorganization of logic (aggregation, timing, sound)
First, I've designed banners in the most strategic places in the app to enable push notifications.
OLD NOTIFICATION TAB
"TURN ON NOTIFICATION" BANNER
36.7K Users turned on their notification
BEHIND THE SCENE
Remapped the notifications and I've added:
Relevant icons by theme
Events for measurements
THE NEW NOTIFICATION
NEW WELCOME NOTIFICATION
Welcome and expose the users to the notifications tab and avoid an empty state
"Complete Your Profile" button - will lead the users to their profile page
41% Clicked on the action: "Complete Your Profile"
NEW QUESTION NOTIFICATION
I recognized many people who asked questions in an update post type and people would tag experts.
And so was born the idea of creating a question-type post with pushes for the most relevant people
(aggregative - every half hour)
Insiders & Community Managers
(aggregative, once a day at 10 a.m.)
Experts on this topic (Aggressive - every half hour)
The engagement of the users (both the questioners and the respondents) has increased significantly, as well as the value given to them by the app.
This move has led to very high responsiveness levels in every community and inspired a new feature: a board of questions and answers.
4.2 Average Ratio - Comments per question
A sharp increase in number of questions asked
Ratio Comments / Question
The number of responses increased dramatically
Notification Action Trend