City Transprent

NOTIFICATIONS

Web & Mobile application
1
1
Growth in engagement and retention
My Role:  Product Manager, UX Designer

BACKGROUND

Notifications are part of our daily routine.

They are a way to get information, receive updates, and communicate more effectively.

When receiving too many, they are being overlooked ...

 

So how can we find the silver lining and increase the engagement of our users?


Each notification has its potential and using the right timing, copy, design, and logic, that potential can be fulfilled. 

THE CHALLENGE

  • Of all the dozens of notifications we receive every day, be the ones who reach their full potential

  • Increasing the number of users that allow receiving push notifications

  • Increasing user engagement

  • Increasing motivation for relevant action

  • Design and differentiation of notifications

  • Reorganization of logic (aggregation, timing, sound)

THE PROCESS

CREATE BANNERS

First, I've designed banners in the most strategic places in the app to enable push notifications.

OLD NOTIFICATION TAB

THE OUTCOME

"TURN ON NOTIFICATION" BANNER

 Notification tab​

 Messages tab

 Chat conversations 

36.7K  Users turned on their notification

BEHIND THE SCENE

Remapped the notifications and I've added:

  • Relevant icons by theme

  • Relevant actions

  • Improved logics

  • Events for measurements

  • New notifications

NEW

NEW

NEW

NEW

NEW

NEW

THE NEW NOTIFICATION

NEW WELCOME NOTIFICATION

  • Welcome and expose the users to the notifications tab and avoid an empty state

  • "Complete Your Profile" button - will lead the users to their profile page

 41% Clicked on the action: "Complete Your Profile"

NEW QUESTION NOTIFICATION

I recognized many people who asked questions in an update post type and people would tag experts.

And so was born the idea of creating a question-type post with pushes for the most relevant people

Push to

User's Friends 

(aggregative - every half hour)

Insiders & Community Managers

(aggregative, once a day at 10 a.m.)

Experts on this topic (Aggressive - every half hour)

  • The engagement of the users (both the questioners and the respondents) has increased significantly, as well as the value given to them by the app.

  • This move has led to very high responsiveness levels in every community and inspired a new feature: a board of questions and answers.

Sharp increase 

4.2 Average Ratio - Comments per question

A sharp increase in number of questions asked

Ratio Comments / Question

The number of responses increased dramatically 

Notification Action Trend 

For the real and full experience,

Download App or Visit Website

It's really the end. Thank you for stopping by ©Shiran Ronen | 2021 

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